Motion 33 was founded by Barock Abay, a 21-year-old Ethiopian-born entrepreneur based between Los Angeles and Miami. From zero funding, no investors, and no safety net — Barock built Motion 33 from the ground up through sheer vision, discipline, and an obsession with creating a brand that actually means something.
The Story Behind the Founder
Barock Abay didn't come from money. He didn't have a business degree, a venture capital check, or a team behind him when he started. What he had was a clear vision — a women's activewear brand that combined real performance, clean aesthetics, and a purpose bigger than profit. That vision became Motion 33.
Born in Ethiopia and now splitting his time between Los Angeles and Miami, Barock brings a perspective to the activewear industry that is rare — someone who understands hustle not as a buzzword but as a daily reality. Motion 33 is the direct result of that energy.
Built From Zero
One of the most compelling parts of the Motion 33 story is how it started. No funding. No outside capital. No shortcuts. Barock bootstrapped every aspect of the brand — from product development to marketing to building the Shopify store — entirely on his own. At 21 years old, he created a brand that competes with labels that have entire teams and millions in backing.
That zero-to-brand journey is baked into Motion 33's DNA. It's why the brand doesn't feel corporate. It's why the messaging is direct, the aesthetic is intentional, and the mission — donating a portion of every sale to fight obesity — is personal, not performative.
A New Generation of Founders
Barock Abay represents a new kind of entrepreneur. Young, immigrant, self-funded, and building in public through TikTok and Instagram with content that connects rather than sells. He is proof that brand building today doesn't require permission — it requires consistency, creativity, and the willingness to go first.
At 21, most people are still figuring out what they want to do. Barock already built it.
The Brand He Built
Motion 33 launched with a focused product line — the Lift Legging, Seamless Bodysuit, Bentley Bodysuit, and Strapless Bodysuit — all designed for women who want activewear that performs and looks clean. The brand operates with a bold black-and-white aesthetic and a mission tied directly to health, giving back, and community.
Every piece sold at motion33.com carries the story of a founder who refused to wait for the right moment and instead created one.
Follow the Journey
You can follow Barock's brand journey and Motion 33's latest drops on Instagram at @motion33official and on TikTok at @motion33usa. Shop the full collection at motion33.com.